OUR VISION
Welcome to in THÉORY - Savor the Tradition, Experience the Health
Discover the world of in THÉORY, where we bring together the best of traditional Chinese tea culture and modern sustainable practices. Our unique house-blend teas, inspired by the wisdom of Chinese medicine, are designed to deliver both exquisite flavors and health benefits.
By sourcing our teas from local farmers and using eco-friendly packaging, we are committed to supporting our communities while minimizing our environmental impact. Embark on a journey with us as we explore the rich history and flavors of Chinese tea while greasing nourishing, a future together.
OUR MISSION
A Passion for Tea, Tradition, and Sustainability
in THÉORY was born out of a desire to share our love for traditional Chinese tea culture and our commitment to a greener, more sustainable future. Our journey began with a simple idea: create exceptional house-blend teas that not only taste great but also contribute positively to the community and the environment.
Core Values
Our business is built on a foundation of core values that guide everything we do:
1. Tradition:
We honour and promote the rich heritage of Chinese tea culture, blending ancient wisdom with modern innovation to create unique tea experiences.
2. Quality:
We are dedicated to using only the finest ingredients, sourced from local farmers and small businesses that share our commitment to quality and sustainability.
3. Sustainability:
We strive to minimize our environmental impact by using eco-friendly packaging, supporting local suppliers, and promoting green lifestyle practices.
4. Community:
We believe in nurturing strong relationships with our customers, suppliers, and the communities we serve, fostering mutual growth and success.
Commitment to Our Customers
At in THÉORY, we are dedicated to providing our customers with exceptional products and service. Our house-blend teas are crafted with care, using the finest ingredients to ensure a delightful flavour and a range of health benefits. We are always seeking new ways to enhance our offerings, incorporating feedback from our loyal customers and staying true to our core values.
Standing Out from the Crowd
What sets us apart from other tea businesses is our unwavering commitment to tradition, sustainability, and community. We source our tea leaves from a Hong Kong tea company, whose tea gardens are located in mainland Guangdong. By partnering with local farmers and small businesses, we not only reduce our carbon footprint but also support local economies and preserve traditional tea cultivation methods.
Our eco-friendly approach extends to all aspects of our business, from our packaging to our educational efforts, encouraging customers to embrace a greener lifestyle. Through our house-blend teas, we showcase the beauty and depth of traditional Chinese tea culture, while promoting health and well-being for our customers and the planet.
By staying true to our mission and vision, we aim to unite tea lovers around the world in a shared appreciation of traditional Chinese tea culture and a commitment to a greener, healthier future for all.